According to the latest published data in advertising age and visible measures, the top 1 viral video - You Know When It’s the Devil – has the highest number of click rates. Watch this video at http://www.youtube.com/watch?v=aGb8pMIeY6w

So what’s special about it?

1. It creates an illusion of expectation and surprise 

The video starts when an exorcist standing in front of a mysterious house. When you see the nervous face of an old woman and the praying guy in the scary house, you can tell something unusual might have happened or is happening in the house. When the exorcist walks in the room, the door closes and the bible opens. A super scary supernatural is hanging on the ceiling and her body keeps moving back and forth. But then you will realize the reason of her oddly movement actually comes from the neighbor living on the upper floor! When the neighbor is using the vacuum cleaner to clean the dirt of the carpet, the vacuum creates a strong motion that the supernatural on the lower floor is stuck on the ceiling. Such an interesting ending really amuses audiences!

2. It has brand and message linkage 

The caption at the end of the video, “You know when it’s the Devil”, correlates with the brand name “Dirt Devil”, telling people that dirt is devil, a bad thing at home. The video also tells people that, by the time you aware the dirt at home, it is time to use Dirt Devil vacuum cleaner to get rid of them