No matter what enterprise and industry you are working in, sales and marketing is the driving force to move the company forward. With the launch of Apple ipad, the standard of presenting sales information to clients goes to a new high level. It is time for B2B marketers to consider using ipad apps to help company achieve business goals. Below we will introduce you several typical ipad apps solution to better optimize your marketing return ROI. 

Sales apps

Creating mobile sales apps better assist sales and marketing professional to deliver sales and marketing pitches and present better company image. Instead of presenting traditional marketing communication materials to potential clients, a multimedia-based ipad apps can grab customers' attention in a more effective and interactive manner. 

Below are several suggested Sales apps’ functions:  

-Product/services search

-Company and product/service introduction

-Multimedia elements

-Financial calculator

-Promotion and news update

-CRM integration 

Benefits of Sales apps:  

-Deliver compelling sales and marketing messages  

-Trigger users interest and enhance their experience

-Enhance consumers’ loyalty

Branded apps

The key purpose of developing branded apps is to present a better brand image to consumers, investors, stakeholders and the public. With branded apps, people can view all the comprehensive corporate information such as company introduction, news and events in a vivid and interactive manner. To bring the interactive element to a higher level, company’s social media and youtube channels can be incorporated into the branded apps as well.

Below are several suggested branded apps’ functions:  

-Company search

-Corporate location mapping

-Interactive and multimedia elements e.g. videos, graphics

-360 degree product view

-Social media connection 

Benefits of branded apps:

-Enhance brand image and corporate identity

-Increase users’ engagement

-Increase brand awareness