Before undergoing your next web marketing plan, it is essential to identify the company business and marketing goals, and prepare for the right plan to meet them. In the end, result measurement is based on the objectives you set. But it is also important to know how to measure, track results and adjust marketing plan that leads to a greater marketing success. Below we are going to introduce you several result measurement techniques that leads you the right and better way to present your marketing result.

Identify and define recommended metrics to track

Below are the recommended measurement metrics to measure the result of your web marketing plan:  

• Direct Navigation (type in traffic, bookmarks, email links without tracking codes, etc.)
• Referral Traffic (form links across the web or in trackable email, promotion & branding campaign links)
• Search Engines (queries that sent traffic from any major or minor web search engine)

Analysis the keywords and phrases

Make sure if you have used the right keywords and phrases in your web marketing strategy to bring traffics to the company website:  

• Identify new trends in keyword demand
• Gauge performance on key terms
• Find terms that bring significant traffic
• Check for seasonality issue (keywords that are only in demand certain times of the week/month/year)
• Key words ranking

Evaluate conversion rate

Your web marketing plan involves money investment, so it is important to understand the actual return it can bring to the company.

• Website visitors
• Page visits
• Sales enquiries
• Click rate for marketing materials/quotation