First, know how you can make use of Google analytics

The first step is to know what you can make use of Google analytics to deliver the marketing results you desire to achieve. There are mainly four types of Google analytics' statistics you can obtain, namely, traffic source, visitors’ demographics, page content and Google intelligence. Apart from tracking website performance, Google analytics also supports result tracking for Google AdSense, Blogger, Google Sites and wordpress as well.   

Second, know what you are looking for

Given that there are a lot of data and statistics that can be analyzed in Google analytics, the very first step is to understand what data is available in analytics, and then identify several key measurement metrics that are the most important to your business.

Third, know what your goals are

Goal setting is one of the very important steps because you can know what  you exactly want to achieves. Google analytics allow you to set goals related to ultimate URL destination, visit's duration, or the specified pages to visit, which helps you better focus at the key result measurement for your whole marketing campaign. 

Forth, know how to measure and track

From time to time, it is important to measure the current result against with the targeted results to understand how far you have achieved. Suggested key measurements are, namely, number of website visitors, visit duration and page visit etc.

Fifth, know how to generate report from analytics

You can generate report from Google analytics, or you can extract data from analytics and design tailored made reports by yourself .